Complexity theory has its own approach to language.  The complexity approach to language suggests that many of the signs we exchange are not codes, but cues.  This approach suggests that the meaning is triggered inside the head of the perceiver and that there is some set of history, background, culture, environment, context in which the perceiver is operating.  When the cue is given, the cue triggers meaning.  Cues do not have one-to-one lookup tables, so cues are very different from codes. 

We believe that managers and organizations need to recognize the power of cues.