Managers thus have a role to monitor the boundaries, not merely for enforcement of ascribed labels, the traditional management task, but also to be looking for signals that need to be taken into account so that the boundary can evolve and emerge.  Narratives only work if the audience can relate to them.  Telling a story that is meaningless to the audience does not do any good.  There are people who might care about yesterday’s gyrations of interest rates and the municipal bond market in the United States.  It might be an interesting story because of the failures of credit ratings agencies.  But, most people do not care about such things.  It would thus be a very poor narrative to tell to this audience.